More sports in school Essay

More Sports in School Did you know six of seven of the world population like more than one sport? Our school needs more sports. Some of the students like sports, but we do not have enough sports. Some students want to be a player when they grow up. Sports make your body stronger. We need more sports for the students, so they can become talented. Students can learn about teamwork, leadership, and sportsmanship. This can contribute to their development as solid citizens. According to the American Academy of Child & Adolescent Psychiatry website, in two thousand eight between sixteen percent and thirty three percent of children and teens were considered obese. In organized team sports, students work together to accomplish a task and learn from their mistakes. Nicole M. LaVoi wrote school should have more sports to have fun, mastery, teamwork, and become professionals. There are a lot of sports like soccer, basketball, tennis, football, volleyball, hockey etc. Website: http://blogs. edweek. org/edweek/schooled_in_sports/2013/10/ny_times_hosts_roundtable_ on_ pros_and_cons_of_youth_sports.html Academically weak students are able to excel in sports and are challenged to improve their abilities. Furthermore, D. E. builds teamwork and units thee class as a group, living cultural or social background behind. In doing sport on regular basis, students become fitter and thus. Their self-steam is increased, but most importantly, it is fun. Many students who do not have the opportunity to participate in physical activities outside of school are thankful to do sports in school. If student enjoy sports they are more likely to care about education in general and in doing so improve their schoolwork. Sports only keeps the students healthy, but also gives them a fun break of other schoolwork. That is approximately one in four children who is over the suggested body fat limit for their age. Anyone is able to participate in sports and since a D. E. program in school offer different kind of sports. Some students argue about the fact that school should only be and not fun, because they are two different things. The time should be used to study instead of doing D. E. just the contrary is true. There are schools where students have D. E. lesson every day. org/essay/sports-is-a-necessary-part-of-168936. html Sports can help the students to improve their abilities. Sports are fun and students were exercising while playing sports. Soccer is the most exercised sports, because you have so much running to do. If there are more sports in school, it will be easy for the students to become talented and to be professional players. If student enjoy playing sports their more likely to care about their education. Sports keeps you physically fit, mentally strong, builds characters, and it is a way to take your mind off of school and other things.

Quain Lawn and Garden, Inc. Case Analysis Essay

After a false retirement Bill and Jeanne Quain realized their destined action in the plant and shrub business. The need for a high-quality commercial fertilizer prompted the innovation of a blended fertilizer called â€Å"Quain-Grow†. Working with chemists at Rutgers University, a mixture was constructed from four compounds, C-30, C-92, D-21 and E-11. Specifications (i.e constraints) for the mixture demanded that Chemical E-11 must constitute for at least 15% of the blend, C-92 and C-30 must together constitute at least 45% of the blend, and D-21 and C-92 can together constitute no more than 30% of the blend. Lastly, Quain-Grow is packaged and sold in 50-pound bags. The objective of this analysis is to determine what blend of the four chemicals will allow Quain to minimize the cost of a 50-lb bag of the fertilizer. To do this we have used Linear Programming (LP) – a technique specifically designed to help managers make decisions relative to the allocation of resources. In this case, C-30 = , C-92 = , D-21 = , and E-11 = . The constraints for this case were translated into linear equations (i.e. inequalities) to mathematically express their meaning. The first constraint  that C-11 must constitute for at least 15% of the blend can be expressed as: . The second constraint that C-92 and C-30 must together constitute at least 45% of the blend can be expressed as: . The third constraint that D-21 and C-92 can together constitute no more than 30% of the blend can be expressed as: . Lastly, the fourth constraint is that Quain-Grow is packaged and sold in 50-lb bags can be expressed as: . These equations were obtained and entered into a POM LP a s a minimizing function. The objective function of this case was calculated and expressed as . These results show that we can recommend the following ratios of C-30, C-92, D-21 and E-11 respectively so that the cost of a 50-lb bag of fertilizer is minimized: 7.5 lbs, 15 lbs, 0 lbs and 27.5 lbs. In checking to see if these align with the given restraints we found the following to be true; ; ; and . The actually cost result of this minimization analysis was calculated to be $3.35 per 50 lb bag of fertilizer. The equation for this result is as follows: . Additionally, we performed a sensitivity analysis to project how much our recommendation may change if there are changes in the variables or input data. This type of analysis is also called postoptimality analysis. There are two approaches to determining just how sensitive an optimal solution is to changes: (1) a trial-and-error approach and (2) the analytic postoptimality method. In this case analysis we used the analytic postoptimality method. After we had solved the LP problem, we used the POM software to determine a range of changes in problem parameters that would not affect the optimal solution or change the variables in the solution. While using the information in the sensitivity report, it is pertinent to assume the consideration of a change to only a single input data value at a time. This is because the sensitivity information does not generally apply to simultaneous changes in several input data values. Our main objective when performing this analysis was to obtain a shadow price (or dual value) –  the value of one additional unit of a scarce resource in LP. In any scenario, the shadow price is valid as long as the right-hand side of the constraint stays in a range within which all current corner points continue to exist. The information to compute the upper and lower limits of this range is given by the entries labeled Allowable Increase and Allowable Decrease in the sensitivity report. Our results from the sensitivity analysis were produced in two parts. The first shows the impact of changing the objective function coefficients on the optimal solution and gives the range of values (lower and upper bound) for which the optimal solution remains unchanged. The second part of the report shows the impact of changing the R.H.S of the constraints of the objective function value, with the help of Dual Value (Shadow Price), with the lower and upper bounds for which the shadow price is valid. Lastly, these results explain that the price of C-30 can vary within the range of .09 to Infinity without affecting the optimal solution. Likewise the range for C-92 is between –Infinity and .12, the range for D-21 is between 15 and 42.5, and the range for E-11 is between 30 and Infinity. The second part of this sensitivity analysis show the ranges for which the shadow prices are valid. Constraint 1 has a dual value of 0 and is valid between –Infinity and 27.5. Constraint 2 has a dual value of -.08 and is valid between 15 and 42.5. Constraint 3 has a dual value of .03 and is valid between 0 and 22.5. Finally, Constraint 4 has a dual value of -.04 and is valid between 30 and Infinity.

Project Management for Information Systems Essay

Project Management for Information Systems - Essay Example This problem can be fixed through building several core load images which use a similar template for all computers in the environment. For instance, if this template uses windows 7, then it can support all other computers connected to this server. The language used may also be easy to support and the advantage of this is that licensing is easier to handle. For instance, Microsoft has this core image where one large license is used. Therefore, it is cheaper to buy an MSDN-package which is comprised of the core application. Each department should have its core application. 14 5.4Benefits of Cloud Computing(SAAS) 14 Selection of location 15 Locations can be selected freely and this helps to minimize overhead expenses. 15 Use of device 15 Cloud computing services can accessed from any devise such as computer or phone (http://www.cloudtweaks.com/2012/08/advantages-of-cloud-computing/) 15 6.Management Summary (250 word) 15 1. Introduction This report seeks to evaluate the processes involve d in implementing a standard software development methodology in an engineering company in order to streamline its project management and software development so that they become standardised. This report is comprised of four parts which include the following: the first part outlines and evaluates how Prince2 project management methodology can be implemented in managing such a project that is related to software development methodology, the second part deals with estimated set up costs of the standardisation project. The third part outlines the benefits of adopting a standard software development methodology and it outlines the benefits of replacing a mix environment of PCs, operating systems and applications with a standard PC hardware build which incorporates the same operating system. The last part summarises the findings of the project which will be used as the basis for decision making. 2. Project Management Report This section describes PRINCE2 methodology in order to meet the requirements of the directors who have underscored to implement a standard project management methodology for the whole company. Basically, PRINCE2 methodology is meant to incorporate different types of projects and it is a widely used tool in project management (Cradle & Yeats, 2004). 2.1 Project in Controlled Environments According to Prince2 official website (2012), Prince2 is a process based method for effective project management in controlled environments and it is mainly recommended by the UK government in carrying out major projects. Basically, it outlines the internal processes of the organization and the tasks to meet each process are clearly defined. The project is divided into smaller components that are easy to manage and control. 2.2 PRINCE2 organisation structure In order to implement the standard software development methodology in this company, the following structure is advocated. 2.3 Project Board The project board is responsible for authorising the project as we ll as all other activities that should be executed. The board has the role of approving the budget as well as to ensure that quality is guaranteed in the

Investigating Business-Boots Plc and Vodafone Group Essay

Investigating Business-Boots Plc and Vodafone Group - Essay Example The Boots Company is an international pharmaceutical manufacturer and retailer of health and personal care products. The company operates under three divisions: Boots Retail, Boots Retail International and Boots Healthcare International. Boots Retail includes the company’s UK and Ireland operations. The company has three services in this division: Boots the Chemist, wellbeing services, and digital wellbeing. The division also includes Supply and Support Services which includes the company’s supply chain, logistics, procurement, manufacturing, properties, engineering and facilities management activities. Boots Retail International undertakes the company’s operations in South East Asia and Europe. Similarly, Boots Healthcare International focuses on three core therapy categories – analgesics, cough & cold and skincare. The Boots Group specializes in the manufacture and retail of health and personal care products. It has an international presence, operating u nder three divisions: Boots Retail, Boots Retail International and Boots Healthcare International. The Boots Group operates Boots the Chemists (BTC), a drugstore chain with about 1,400 shops in UK and Ireland. The company's other core business Boots Healthcare International is a leading UK maker of over-the-counter (OTC) drugs and it sells OTC drugs in some 130 countries. Boots Contract Manufacturing is one of Europe's largest suppliers of private- label toiletries and cosmetics.

SMOKER Essay Example | Topics and Well Written Essays - 750 words

SMOKER - Essay Example He has noticed a recurrent morning cough and increased production of mucus over the past 2 months or so. Chronic obstructive pulmonary disease (COPD) is an obstructive lung diseases that is characterised by inadequate airflow which is chronic in nature. The disease arises when the bronchi are scarred and inflamed as well as the damages of the alveoli. This process occurs after several years and is usually caused by cigarette smoking. In essence, several scholars incorporated emphysema and bronchitis in defining COPD. Bronchitis is defined as presence of chronic productive cough for a period of 3 months in 2 consecutive years. While emphysema is an abnormal enlargement of the air spaces that are distal to the terminal bronchi with obvious destruction of the bronchiole walls (Decramer, Janssens, & Miravitlles, 2012). Cigarette smoking is the major cause of COPD accounting for 80%-95%; however, some factors have also been associated with the disease and they include air pollution like in poorly ventilated cooking places. Occupational exposure to irritants such as dust, fumes and other chemicals, which are found in textile industries, gold mines among others. Genetics have  been noted to have  a major role in the development of COPD, whereby those individuals who lack alpha 1-antitrypsin are likely to develop COPD (Barnes, 2014). Shortness of breath: This is the most worrying symptom to most people with the disease; occasionally patients complain that they cannot inhale enough air. This symptoms is usually worsened by exertion, however in the advanced stage of COPD it can occur during rest. The pathological changes in COPD usually occur in the lung parenchyma, the bronchi as well as the bronchioles. Several causes of chronic obstructive pulmonary disease occur due to exposure to the noxious substances or stimuli such as cigarette smoke. The Pathophysiology is not very clear and is most likely to be diverse. However, elevated numbers of activated

Target Market Essay Example | Topics and Well Written Essays - 500 words

Target Market - Essay Example From a layman’s point of view, the governmental and institutional sectors provide good growth opportunities. However, on a broader horizon, it can be seen that world markets other than USA provide exponential growth opportunities. These regions include Pakistan, the 2nd largest consumer of CNG vehicles where government has heavily invested in the CNG infrastructure, Bangladesh and India. Due to the increased environmental awareness amongst the target market and the technological innovations which have improved the quality and efficiency of CNG buses to match the diesel buses. Moreover, the experience of Argentina and Pakistan has shown that it is tried and tested and the investment of the investors will not sink. Moreover, it would save the huge bill on fuel and is economical. The present hike in fuel prices (petrol and diesel) is another factor which is in favor of converting fleets to CNG powered vehicles. The common observation is that even though the capital investment on a CNG bus might be US $ 25000 expensive as compared to traditional diesel buses, but the savings due to fuel economy are enough to cover up this gap in as small a time frame as 1 year. Moreover, CNG, contrary to traditional belief, has been proven to be a safe and hazard proof fuel. Considering the above now is the perfect timing to enter into this sector. Considering the above statistics, it can be concluded that Asian markets are the fastest growing markets for the CNG industry. The North and South American regions together hold immense unexploited potential and growth is expected in upcoming years. Growing global markets: the greatest opportunity for CNG Buses is the dynamic growth being experienced in the CNG sector in economies like Latin America (Argentina, Brazil), Pakistan, India, Bangladesh and Thailand. Awareness in Institutional Clients: Over a period of years, the environmental awareness has been increasing. This is

EVIDENCE BASED PRACTICE Research Paper Example | Topics and Well Written Essays - 500 words

EVIDENCE BASED PRACTICE - Research Paper Example As such, this study aims at reviewing the available literature with regard to VAP bundle; describe the risk factors and etiology and explain the bundled practices; discuss the framework that would promote knowledge translation of VAPBs to clinical set-up; and finally identify the areas needing further research and how this could be use to curb VAP incidence. Despite the paper having the limitation of unclear data collection process, its strength in diversity, thus reliability comes out in the use of inclusion criteria to source data from various search engines – Cochrane Collaboration, PsycINFO, CINAHL, EMBASE and MEDLINE - giving a sample of six peer-reviewed studies published between 1997 and 2007. Each of these studies examined the bundled practices. The findings of the study indicate that the bundled VAP, VAPB practices reduce the rates of VAP. In addition, the practice reduces mortality rates, the length of stay under intensive care and the ventilator days. There was also an indication of increased compliance among clinicians with regard to VAPB protocols as the VAP rates decrease. Even though the study suffered unclear methodology, it provides useful insights on care for patients with respiratory complications. In this study, McCarthy, Santiago and Lau (2008) appreciate the need for evaluating the efficacy of VAPBs against the common ventilator care practices using RCTs (randomized controlled trials) employing clinical outcomes like mortality rates, ventilator days and VAP rates as indicators. However, the study fails to measure the effectiveness of the relationship between VAPBs and the outcomes. The findings in this paper point towards the need to implement research-based VAPBs into the normal clinical practice. For effective implementation, I will adopt the PARIHS (Promoting Action on Research Implementation in Health Services) conceptual framework as it effectively informs on transfer of knowledge

Stylistic Devices in the Novel The Big Fish Essay

Stylistic Devices in the Novel The Big Fish - Essay Example To begin with, Wallace uses the first person narration technique to deliver his message to the audience. This is evidenced the first chapter of the novel in which the narrator’s father was born. As Edward narrates, his father was born during one of the worst summers, drought and famines that were experienced in the land. In his own words, he explains how his father was born at a time when there was a scarcity of food. He also illustrates his feelings about the birth of his father which he attributes to be a blessing since it occurred on a rainy and cloudy day. At the same time, William Bloom also uses first-person narration in the first chapter of the book to demonstrate the cordial relationship his father had with animals. He explains that cows and horses liked his father, and they followed him around; and chicken once laid a mysterious small brown egg on his lap. At one time, he says, â€Å"This is what is meant by last words: they are keys to unlock the afterlife. They're not last words but passwords, and as soon as they're spoken you can go.† This implies that all these could only be ascertained during the death of Edward. William Bloom also uses a lot of symbolism as indicated in chapter one of the Big Fish. The element of symbolism is seen when William equates his father to a big fish. This is used to symbolize that Edward Bloom is an intelligent and knowledgeable man. As a widely read person, he has a wealth of knowledge on philosophy, history, arts and other literary fields. Thus, his knowledge can not be compared to a librarian or any other person, but can only be compared to a big fish. Moreover, it symbolizes that he was a unique person who had an extraordinary ability to communicate to the animals. Therefore, symbolism helped Wallace to portray Edward as a mysterious person who could not be easily understood. In conclusion, the Big Fish is a well-written novel. By making a careful choice of literary devices and effectively using them, Wallace managed to bring  out an outstanding story.  

Sociology - families and divorce Essay Example | Topics and Well Written Essays - 500 words

Sociology - families and divorce - Essay Example Of course, when compared with children whose parents are happily married, data shows that children whose parents are divorced do seem to be on a lower level of wellbeing. I believe, the real test would be to see where these children are placed with regard to their level of wellbeing when compared to children whose parents, although married, are acrimonious in their relationship. The results, I am sure, would show that children with single parents are actually much better off with regard to the level of their wellbeing than those children whose parents are acrimoniously living in a marriage. I feel the effects of divorce on children are actually great because of the fact that a lot of bitterness is revealed not only before but during the process of divorce. In fact, in most cases the bitterness that spouses feel towards each other is carried even after the divorce, to the point where the children feel like they are trapped in a vortex of resentment, and they have no choice but to find some sort of escape from it all. That is one of the reasons why the wellbeing, especially the psychological wellbeing, of children of divorced parents is low. However, lower still is the psychological and over all wellbeing of children who live with parents who are married and live together, but metaphorically are constantly at each other’s throat over small to big things. Such children are exposed to constant and relentless negativity and this adversely affects them. In the event of divorce, the rancor actually comes to an end, with parents expressing either limited and sporadic hostility, or none at all. More research needs to be done in this regard, however, from the available data that I have gone through, it is clearly established that children whose parents have divorced are actually better off than those whose parents live together but are constantly expressing their resentment towards one another. I feel that we, as

Western Governors University Essay Example for Free

Western Governors University Essay The APEX Company has the mission to â€Å"Exceed customers’ expectations in providing consulting services of a superior value. † To be successful in that mission, it is imperative that we are diligent in maintaining a good and solid reputation in every endeavor we undertake. Who we are and how we run our business is guided by our ethics program. The purpose of our ethics program is to identify, prevent and correct ethics issues. Our ethics program consists of our Code of Conduct, compliance auditing, two way communications between management and employees, improvement and re-current training on ethical behavior. The policy set forth after this overview is expected to be adhered to by all employees from the CEO, down to the janitorial staff. All employees should become familiar with the ethics guidelines that follow this introduction. We are firm believers that the decisions we make today, determine our success for tomorrow. Sincerely, APEX Management B. Standards and Procedures APEX Code of Conduct †¢APEX management team welcomes concerns from employees and commit to open door policies for those ethical concerns †¢APEX employees are committed to ethical behavior and shall always act in the best interest of the client. †¢APEX employees are committed to providing professional services with integrity. †¢APEX employees are committed to treating everyone fairly and respectfully. †¢APEX employees avoid the appearance of unethical or compromising practices. †¢APEX employees only accept only those assignments for which they have the qualifications, knowledge and skill in which to serve the client. †¢APEX employees disclose any conflict of interests and avoid conflicts of interest or the appearance of such. †¢ APEX employees do not accept simultaneous or competing assignments from two or more clients who have potentially conflicting interests without informing all parties in advance and securing all parties’ prior agreement. †¢APEX employees treat clients’ information as confidential and take all reasonable steps to prevent unauthorized access. †¢APEX employees do not use company assets or business relationships for personal use or personal gain. †¢APEX employees promote a trustworthy environment and support positive ethics within the company. C. Ethics Training Program New Employee Training As part of the onboarding process, all new employees are trained in APEX’s ethics program; this includes an introduction into the corporate values and codes of conduct. Employees are instructed in identifying incidents of ethical behavior and the proper methods of reporting procedures of ethical violations. This is initial training is refreshed in ninety days and then the new hire is in the training cycle with the existing employees. Current Employee Training Existing employees are trained on a continuous basis on the expected ethical behavior of APEX employees. This initial four hour classroom training is refreshed in quarterly sessions lasting one hour each and the four hour training is repeated annually. All training is conducted by the Ethics Officer D. Compliance Systems Monitor Supervisors are responsible for ensuring the adequate and efficient training for all subordinates. Signatures are obtained on the Verification of Training forms and are to be submitted to Human Resources for retention in the employee’s personnel folder. Employee misconduct will be monitored in by supervisory review of actions taken by employees, by conducting yearly surveys and also by implementing a reporting system. In our monitoring, we will be reviewing compliance and targeting deviations to our established ethical behavior. When the method of surveys is utilized, they will be nameless and must be completed within the thirty day allotted time. One feature of our reporting system is the establishment of our APEX Ethics Hotline, (800) 555-5555. This line is monitored by the Ethics Office and is open to anyone, the public, employees and customers to anonymously report unethical behavior or to ask ethics questions. With this system we are able to effectively monitor and evaluate unethical behavior and to take corrective action as required. The Ethics Officer compiles this data monthly and reports to the CEO with the trends and analysis. Audit APEX will conduct yearly audits to our Ethics program. This will determine if we are in compliance with our company’s ethics standards and will utilize the Six-Sigma model as a method of improving upon those standards. This type of model will allow APEX to spotlight areas that are outside of our goals. Auditing employee misconduct is performed by tracking our hotline calls by the types of incident, number of occurrences, general ethics questions and confirmed noncompliance. The audit are performed by the Ethics Officer on an yearly basis as well as on the spot checks to ensure that all employees are properly orientated in the company’s code of conduct and are familiar with the channels available for reporting violations. Our objective auditing processes will report our compliance and noncompliance with our ethics program and determine whether or not APEX has reached its goals. All of our internal findings will be verified by an external auditing firm, Wecheckem Auditors, LLC. Wecheckem will generate a report that will be furnished to the Ethics Committee for publishing on the company’s intranet. This third party company will use the results of this report, responses from customers, and the ratings of the surveys to audit the employees of APEX compliance with our Code of Conduct, the company’s officers compliance with our Code of Conduct, and to assess the company an overall score from 1, non-compliant, to 10, excellent, on our ethical program. Reporting Misconduct It is imperative that employees of APEX feel comfortable with bringing any issues and concerns to management’s attention. Ethical issues occurring with the staff should be communicated immediately. It is important to note APEX has a zero tolerance policy and any infractions of this code of ethics will be met with quick and decisive action. Any employee found to have violated this policy may be subject to disciplinary action, up to and including termination of employment. Often times, a concern may arise or even a simple question concerning ethical conduct. At those times, there are many different avenues whereby assistance can be sought. Some of those avenues are: †¢Management team †¢APEX Ethics Hotline (800) 555-5555 †¢Human Resources Department †¢ The Ethics Officer: Mr. Idoo Wright Esq. Suite 746 1400 Independence Avenue Corpus Christi, TX 64009 E. Ethics Program Assessment Review The Ethics Officer is responsible forming the Ethics Committee and for the continual review of APEX Company ethics program. The Ethics Officer shall conduct verifications of training records; compile a database of all reports of ethical violations and the resultant investigations and findings of same. The information gathered is then turned over to an outside firm specializing in Corporate Governance and Ethics for an independent review and assessment. Improvement The Ethics Officer and Ethics Committee shall review all ethical violations and in conjunction with the findings and recommendations of the outside audit firm,Wecheckem, LLC, to produce program improvements utilizing Lean Six Sigma methodologies. Standards and procedures shall be updated whenever there are improvements to the program.

Politics And The Early Church Theology Religion Essay

Politics And The Early Church Theology Religion Essay Church history following the time of the fourth century is an intermingled chain of conflicts following one another. The main principles of conflict were that of the Trinitarian and Arian conflict that lasted for a major part of the 4th century. Also seen during this century are conflicts between Apollinarius of Laodicea which has begun the Christological controversy this showed dominancy in the upcoming centuries as well. Other controversies of this century include the Origenist, the pneumatomachean, the Donatist, the Antiochene schism, as well as many repercussions for the Church. However, the turning points in church history can be assigned to the Council of Nicea, the Council of Chacedon and the Benedicts rule to bring about change in the church. The most controversial issues were about doctrinal differences in regards to the nature of Trinity. To be more direct in this point, the issue encompassed intratrinitarian relation between Father and Son. It mostly argued over whether the Son came from the being of the Father, later was in the injection of the Person of the Holy Ghost, as well as the Person of Jesus Christ. The doctrines that collided in regards to the Person of Jesus Christ were if he was in two natures or out of two natures, did he have a human soul or a human mind and human soul, it was also assess that Jesus had neither. The legalization of Christianity came during the time of Constantine in 313 A.D before though the religion was banned during the time of Ancient Rome. The majority of the Christian teachings were spread by St. Paul who founded a majority of churches in Greece and Asia Minor. There was mass execution of the Christians for their monotheistic beliefs. However, the conversion of the Constantine the great was a turning point of early Christianity. In 313 A.D. Constantine and Licinius issued the Edict of Milan which legalized Christian worship. It was during the time of the 325 A.D. that Constantine had ordered for the gathering of the First Council of Nicaea. The main propose of this proposed council was to bring to light the Arian controversy and find a solution to it. This teaching doctrine is attributed to Arius from Christian presbyter from Alexandria, Egypt. The doctrines main concern was the relationship between God and the Son of God. Through Arianism asserted that Jesus, the Son of God was a subsidiary entity to the God, the supposed Father. His teachings are thought to be in opposition to mainstream Trinitarian doctrines. During the First Council of Nicea the teachings of Arius were condemned. The council than formulated the Nicene Creed of 325 to attempt to describe the relationship between Father and the Son. Other achievements of the council include that calculation into the date of Easter and proliferation of the canon law. For the first time in early Church history representatives of numerous bishops of the early Church gathered to agree upon a doctrinal statement. This council also saw the significant role that can be played by a ruling authority, at that time the emperor, to call together the gathering under his authority and then using the power of the state to make the councils orders affected and implemented. However, there were many political powers at work to deem away from the councils orders. A period of conflict had followed after Constantines time with succession of Arian emperors in the Eastern Empire. This included the succession of Constantius the second and Valens. Other polytheistic powers within the Empire sought to restore pagan religion through the office of the emperor; examples of this can be seen in Arbogast and Julian the Apostate. The Council of Chalcedon also had a significant influence on church history and was a turning point during early church history. The Eutychian controversy was played a major in calling for the council. The council was called upon by Emperor Marcian with the approval of Pope Leo the Great. The Council of Chalcedon issued a decree that issued a notion of a single nature to Jesus Christ and insisted on the completeness of both the natures of person and hypostasis. It also issued disciplinary canons that would govern the Church administration and its authority. The most significant result that came immediately after this council was a major schism. Many bishops in the council were uneasy about the language used in Pope Leos Tome which asserted the acceptance of two natures that were prominent to Nestorianism. There were many churches that rejected the Chalcedon in order to favor Ephesus since he advocated miaphysitism, as a result those churches broke from the rest of the Church to form separate divisions. The most prominent among the broken churches were than of the Church of Alexandria.

penning a legacy :: essays research papers

Penning a Legacy is a significant title because the article speaks about William Penn and the lasting legacy of him and the colony that he had started. He is a legacy because he stood up for what he believed in even when he was imprisoned. He started a government from scratch in his colony, which was named after his father. In his colony all faiths were looked at as equal.   Ã‚  Ã‚  Ã‚  Ã‚  In this article William Penn is looked at as a legend. He was born on October 14, 1644. His father was an Admiral who was close friends with King Charles II. The King constantly borrowed money from the Admiral. Penn was kicked out of Oxford then sent by his father to Paris to study abroad. When Penn returned he had adopted the lifestyle of a Quaker. He believed that every man was equal. Being well educated and smarter then most he began to write pamphlets and publish them. Penn was ridiculed in the pamphlet, which in turn started verbal attacks. This led to Penn’s incarceration. He was imprisoned in a tower for nine months. Threatened by life in prison, Penn refused to back down. He was released from jail due to his father’s connection to the King. In 1672 Penn married Gulielma Springett and had seven children. In the 1670’s Penn switched his attention to the New World.   Ã‚  Ã‚  Ã‚  Ã‚  Penn’s father died without ever collecting the debt owed to him from the king. In 1680 Penn asked the King for a piece of land in the New World in exchange for a settled debt. The King agreed and named the piece of land Pennsylvania. After Penn moved there he had the unsettling task of establishing a government. He mandated his own constitution having freedom of religion, voting rights, and penal reform. When arriving in the new land, Penn made a treaty with the Indians wishing to live in harmony.   Ã‚  Ã‚  Ã‚  Ã‚  After living on the land for two years Penn ran into trouble with neighboring colony Maryland, and retreated back to England. Upon returning home Penn came to the conclusion that his financial advisor defrauded him, therefore leaving Penn with serious debt. At age 63 Penn was imprisoned again in debtor’s prison.

Birth Control :: Contraceptives, Birth Control Essays

The practice of birth control prevents conception, thus limiting reproduction. The term birth control, coined by Margaret SANGER in 1914, usually refers specifically to methods of contraception, including STERILIZATION. The terms family planning and planned parenthood have a broader application. METHODS OF BIRTH CONTROL Attempts to control fertility have been going on for thousands of years. References to preventing conception are found in the writings of priests, philosophers, and physicians of ancient Egypt and Greece. Some methods, though crude, were based on sound ideas. For example, women were advised to put honey, olive oil, or oil of cedar in their vaginas to act as barriers. The stickiness of these substances was thought to slow the movement of sperm into the uterus. Wads of soft wool soaked in lemon juice or vinegar were used as tampons, in the belief that they would make the vagina sufficiently acidic to kill the sperm. The Talmud mentions using a piece of sponge to block the cervix, the entrance to the uterus. Sperm Blockage Several modern methods of birth control are practiced by creating a barrier between the sperm and the egg cell. This consists of the use of a chemical foam, a cream, or a suppository. Each contains a chemical, or spermicide that stops sperm. They are not harmful to vaginal tissue. Each must be inserted shortly before COITUS. Foams are squirted from aerosol containers with nozzles or from applicators that dispense the correct amount of foam and spread it over the cervix; creams and jellies are squeezed from tubes and held in place by a diaphragm or other device; and suppositories--small waxy pellets melted by body heat--are inserted by hand. More effective at keeping sperm and egg apart are mechanical barriers such as the diaphragm and cervical cap (both used with a spermicide), the sponge, and the condom. A diaphragm is a shallow rubber cup that is coated with a spermicide and positioned over the cervix before intercourse. Size is important; women need to have a pelvic examination and get a prescription for the proper diaphragm. The cervical cap, less than half the size but used in the same way, has been available worldwide for decades. It was not popular in the United States, however, and in 1977 it failed to gain approval by the Food and Drug Administration (FDA); in 1988, the FDA again permitted its sale. The contraceptive sponge, which keeps its spermidical potency for 48 hours after being inserted in the vagina, was approved in 1983. Like the diaphragm and cervical cap, the sponge has an estimated effectiveness rate of about 85%. The devices only rarely produce side effects such as irritation and allergic reactions and, very rarely, infections. The condom, a rubber sheath, is rolled

Civil War :: essays research papers

The Civil War is widely believed to be the necessary evil our country had to go through in order to come to a common understanding and abolishment of slavery. Yet the slavery had existed in our lands since before our country was even established, so what made us examine it closer so as to see that its nullification was required? Between the years of 1850 to 1861, our country ¡Ã‚ ¯s eyes were turned toward slavery by the major reform movements in the north, the discrepancies that came with the westward expansion, and the dispute over what rights a state was truly granted. The main movement that occurred primarily in the north was the Abolitionist Movement, the goal of which was the eventual emancipation of slaves. This faction began from a moral standpoint, but quickly transformed itself into a political one when it received so much attention. It was also spurred on to new heights when Uncle Tom ¡Ã‚ ¯s Cabin, by Harriet Beecher Stowe, was published, which turned the north ¡Ã‚ ¯s attention to the sensitive (and less spoken of) conditions of slavery. The south saw the Abolitionist Movement as an attempt to displace them by jeopardizing their way of life. The south had come to depend on slave labor, they had actually grown accustomed to the ideas that blacks were complete subordinates to whites and should be happy to serve such a great purpose as being slaves (Document C). Not only were slaves technically owned, they were considered chattel to their masters, even those who belonged to masters living in a state in which slavery had been abolished (Doc ument B). Most southerners were of the opinion that, since they did not infringe on the north ¡Ã‚ ¯s economy of textiles and factories, the north should not contravene on their economy of cotton. Meanwhile, the north has a rather base opinion of the south as a whole, thinking of it as archaic society that was holding them back. The sectionalism was not helped any by the educational reforms taking place in the north. These movements helped education become more accessible to all citizens, while in the south education was  ¡Ã‚ °put on the back burners ¡Ã‚ ±. The movements that occurred during the antebellum of the Civil War simply increased the sectionalist divide of the northern and southern societies, which threw their differences into greater light including slavery. The idea of manifest destiny stimulated the westward expansion of the United States, but the expansion was a divisive factor when considering the issue of slavery.

Coca-Cola. Quality Management.

1. Introduction. The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The global nature of our business requires that the Coca-Cola system has the highest standards and processes to ensure consistent quality — from our concentrate production to our bottling and product delivery. To ensure such consistency and reliability, the Coca-Cola system is governed by the Coca-Cola Operating Requirements (KORE), a new management system which replaced The Coca-Cola Management System (TCCMS) in January 2010.KORE guarantees the highest standards in product safety and quality, occupational safety and health and environmental standards across the entire Coca-Cola system 2. Quality policies Protecting the Environment: We focus on water, packaging and climate. We are committed to conducting our business in ways that provide all personnel with a safe and healthy work environment. (people issues) We provide substantial training for our associates, using the training requirements defined in TCCSMS(The Coca-Cola Safety Management System) as a global baseline. people issues) Focus on needs of our consumers, customers and franchise partners (customer satisfaction) Get out into the market and listen, observe and learn (continual improvement) 3. List of processes a) acquisition b) Purchases of raw materials c) production d) advertising e) distribution f) quality testing Coca Cola CompanyProcedure no: P08 Advertising PURPOSE: This procedure defines the actions to be carried out for the advertising of Coca-Cola SCOPE: This procedure applies to the advertisingSUMMARY OF THE PROCESS StageMethod Search The advertising manager researches open markets to advertise the products to. AssessmentThe advertising manager studies the culture of those markets to assess the best marketing strategy in terms of: age, local customs, economic situation, and best way to reach the target market. ShapingThe advertising manager determines how Coca-Cola will advertise itself to adjust to the language and lifestyle of the people living in the county they are marketing to.DeterminationThe advertising manager determines what sources of media should be used to reach the largest number of the targeted market, whether it be newspapers, billboards, TV ads, commercials, etc. Strategy The adverting manager will design a strategy that will set them apart from their competitors such as Pepsi Information CollectingThe advertising manager will distribute a customer survey to see where the customer shops and how they chose what brand to purchase.CreationThe adverting manager, based on the customer survey, will create a sales strategy that follows the customers’ responses on the survey. TestingThe advertising manager will conduct trails to make sure there are no accidental flaws in the language and the way the message is received in a different culture Prepared by:Approved by: NAME: DEPARTMENT: SIGNED: DATE:NAME: DEPARTMENT: SIGNED: DATE:

Research Paper – Pawnshop System Design

Bulacan State University Sarmiento Campus City of San Jose Del Monte Bulacan Research Methodologies Pawnshop System Design (PSSD) Submitted by: _______________________ Submitted to: _______________________ Instructor Date: March 25, 2011 CHAPTER I The Problem and its background INTRODUCTION The fusion of computer technology and communication technology gave birth to new era of digital age (William Sayer, 2003). This fusion is what we know today as information technology. Information technology is the collaboration of industries dealing with computer, telephone, and various handheld devices.These technologies greatly affect the business industry. Pawnshop System (PSS) is an individual or business that offers secured loans to people, with items of personal property used as collateral. The word pawn is derived from the Latin pignus, for pledge, and the items having been pawned to the broker are themselves called pledges or pawns, or simply the collateral. The system is intuitive and eas y to use. The Pawnshop System (PSS) if an item is pawned for a loan, within a certain contractual period of time the pawner may purchase it back for the amount of the loan plus some agreed-upon amount for interest.The amount of time, and rate of interest, is governed by law or by the pawnbroker's policies. If the loan is not paid (or extended, if applicable) within the time period, the pawned item will be offered for sale by the pawner/secondhand dealer. Unlike other lenders, though, the pawner does not report the defaulted loan on the customer's credit report, since the pawnbroker has physical possession of the item and may recoup the loan value through outright sale of the item. The pawner/secondhand dealer also sells items that have been sold outright by customers to the Pawner or secondhand dealer.STATEMENT OF THE PROBLEM General Problem The general problem in The Pawnshop System (PSS) is how long would it takes for saving data information of a client? Specific Problem 1. How lo ng would it takes for saving data information of clients? 2. How Does a Pawnshop Operates? 3. What are the problems can be encountered by the cashier during their saving information about client? SIGNIFICANT OF THE STUDY The study will determine the affects of the Pawnshop System (PSS). this will gain benefits to client, Owner, employee.Client: The Pawnshop System (PSS) will benefit them by assuring that they will b supplied with quality workers on time and rendered with efficient service. Someone who purchases or hires something from someone else. Employee: The Pawnshop System (PSS) will secure and maintain their record, keep their personal profile in case of incidence. And also they can save time and effort for saving data of client. Owner: The Pawnshop System (PSS) create accurate report that will help them make sound judgment in managing company. And also they can easily manipulate.The Pawnshop System designs (PSSD) and help them to save any information about their client and em ployee. SCOPE AND LIMITATION The Pawnshop System (PSS) must have limitation one of the limitations is for the cashier or employee at least he/she is given an authority from the owner , and only the owner and cahier must have a right to open and use the Pawnshop System (PSS) by accessing their password. The study will benefit Pawnshop System (PSS) inc. as it provides qualified workers to their client ant efficiently manage their Pawnshop System (PSS). the System will reduce the incidence of incomplete information.Gathered from applicant that will lead to inaccurate record on their database and unreliable reports. The material/ program going to use in this Pawnshop System (PSS) is the materials/ program to be use is the Microsoft Visual Basic 6. 0 and Microsoft Access 2003 or 2007. the reason why Microsoft visual Basic 6. 0 and Microsoft Access 2033 or 20007 will be use in this Pawnshop system, because only the Microsoft Visual basic 6. 0 and Microsoft access 2003 or 2007 will be able and compatible their connection and the relationship must be connected through.The Pawnshop System (PSSD) . Must has receipt and it locate to the office administrator or in the office of cashier or employee. It will start to make on Dec 2009 until last week of February 2010 finish it already CONCEPTUAL FRAMEWORK The purpose of the study is to help the owner or cashier to save their time to manipulate the system. And they can easily manipulate this system. And also It helps the owner to understand easily the prototypes of the program and this system is easy to understand. Can generate different reports that will aid management in making business decisions.The first frame is the Computer and software installer which is the Microsoft visual Basic 6. 0 and Microsoft Access 2003 or 2007. The second frame is data coding, system design, system analysis and installing software. The third frame is the Pawnshop system Design (PSSD). this will be the possible output of your crating and design ing system. RESEARCH PARADIGM [pic] Fig 1. The Research model of the Experiment HYPOTHESIS The main idea of this Pawnshop system design is to help the owner to easily manipulate the program.And it will help them to saving their data information that their going to inputted gathered by the client and employee record. TERMS AND DEFINITION Pawner/Pawnee- a member of an American Indian people living along the Platte River and its tributaries in Nebraska during the first half of the 19th century: confined to a reservation in the Indian Territory in 1874–75. Pawnshop- a shop where loans are made with personal property as security CHAPTER II LITERATURE REVIEW The country's largest pawnshop chain, Cebuana Lhuillier Pawnshop, began as four pawnshop outlet in Metro Manila in the mid-1980s.Cebuana Lhuillier Pawnshop today has branches spread all over the Philippines serving the Filipino pawner everywhere Cebuana Lhuillier Pawnshop traces its roots to Cebu. There, French Consul to the Ph ilippines Henry Lhuillier established in 1935 his first of a chain of Agencias. He then opened several more branches in Cebu, as well as in nearby provinces of the Visayas. In 1968, Henry Lhuillier's son Philippe Lhuillier went forth and opened the first Lhuillier pawnshop at Libertad Street in Malibay, Pasay under the trade name Agencia Cebuana.As the years passed and with the support of hardworking personnel, several more branches were opened in Metro Manila as well as in Northern, Central and Southern Luzon. Soon branches sprouted in the south – in key provinces like Davao, Cagayan de Oro and Bukidnon. In 1987, the company pursued nationwide expansion. It then adopted the trade name Cebuana Lhuillier. Since then, every Philippe Lhuillier-owned pawnshop branch that opened anywhere in the Philippines carried the name Cebuana Lhuillier. Branches as far north as Aparri and as far south as General Santos were servicing the needs of over 25,000 customers a day.Cebuana Lhuillier Pawnshop is the country's largest pawnshop chain with branches in almost every city, town or district in the Philippines. â€Å"Walang Kapantay Magpahalaga† is the slogan that guides Cebuana Lhuillier in its everyday dealings with customers. The company takes pride in every opportunity where it has been able to live up to this commitment. CHAPTER III RESEARCH DESIGN |Treatment |Replication | |1. installing Microsoft Visual Basic | | |6. and Microsoft Access 2007 | | | |1 month | | | | |2. program designing | | |3. data coding | | Experimental complete Randomized design The experimental research may install Microsoft visual basic 6. 0 and Microsoft access 2007 for the designing and coding of the Pawnshop System Design system (PSSD).CLUSTER SAMPLING by group |respondent |Population |Percentage | |Programmer |2 |34% | |Quality Assurance |2 |34% | | |1 |16% | |Team leader | | | |Documentation |1 |16% | |Total |6 person |100% | Experimental cluster sampling by group PROCEDURE IN GATHERING DATAThe pawnshop System Design will building by a total of six (6) people which is the 2 programmers, 2 Quality Assurance, 1 Team Leader, 1 Documentation. STATISTICAL TREATMENT |Gender |Population |Percentage | |Female |10 |48% | | Male |11 |52% | |Total |22 Person |100% | Using a statistical by group it computes the percentage of every population of this study. And the possible population that will going to use this experimental study. hey may the population that are going to pawn on this study. CHAPTER IV SUMMARY OF FINDING 1. How long would it take for saving data information of clients? 2. How a Pawnshop Does Operates? 3. What are the problems can be encountered by the cashier during their saving information about client? DESCUSSION OF RESULT There are several ways of collecting and understanding information and finding answer to your question research is one way. This study has dealt some basic issues of design in quantitive research’s have discussed the co mmonly used design types in experimental research.If an item is pawned for a loan, within a certain contractual period of time the pawner may purchase it back for the amount of the loan plus some agreed-upon amount for interest. The amount of time, and rate of interest, is governed by law or by the pawnbroker's policies. If the loan is not paid (or extended, if applicable) within the time period, the pawned item will be offered for sale by the pawnbroker/secondhand dealer CHAPTER V CONCLUSION In savings data information gathered by a client it will save in 1 second only. It saves time for the clients in processing their transaction.It is very easy to operate because it must easy to understand. The problem that encountered by the user is deleting some data information gathered by the client in unexpected situation. BIBLIOGRAPHY Website: http://en. wikipedia. org/wiki/Pawnbroker GRAPHICAL VIEW OF THE STUDY Login Form Main Menu Client Form —————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€œ INPUT Computer Microsoft Visual Basic 6. 0 Microsoft Access 2003 or 2007 PROCESS Data coding System design System Analysis Installing Software OUTPUT Pawnshop System Design (PSSD) Pawnshop system design (PSSD)

History of Volleyball

The History of Volleyball According to (Stengenth and Power of Volleyball), for the first time in the history of volleyball, volleyball was played in the Pan American Games in 1955. In 1957, volleyball was designated as an Olympic team sport by the International Olympic Committee (IOC). In 1959, the International University Sports Federation (FISU) had volleyball be one of the eight competitions held in first University Games in Turin, Italy. In 1960, seven Midwestern institutions formed the Midwest Intercollegiate Volleyball Association (MIVA). In the 1960's, new volleyball techniques were developed. Off-speed hits, open hand tips, forearm passing, blocking at the net, and defensive plays such as diving and sprawling become a big part of the game. With the FIVB already having its own world championships, the FIVB directed its attention to the Olympic Games. Thanks to the Bulgarian Volleyball Federation, a tournament took place in Sofia in 1957 during the International Olympic Committee meetings. As a result of this event, volleyball became an Olympic Sport. In 1964, volleyball was first played in the Olympics in Tokyo. Volleyball became a part of the Olympic Games, which allowed it to grow even more. Also, in the 1964 Olympics, the Japanese used a volleyball that consisted of a rubber casing with leather panels. A similar ball is used in modern volleyball competitions. In 1969, a new international event, the World Cup was introduced. The World Cup would be turned into a qualifying event for the 1991 Olympic Games. In 1974, Japan telecasted a major volleyball event in Mexico, the World Championships. In 1983, the Association of Volleyball Professionals (AVP) was founded by Leonard Armato. The organization started its own beach volleyball tour in the United States in 1984. By the late 1980's, the AVP tour was growing fast due to the promotion of the sport by the professional beach players Tim Hovland, Sinjin Smith, Randy Stoklos, and Mike Dodd. In 1986, the Women's Professional Volleyball Association (WPVA) was formed to administer, govern, and protect the integrity of Women's Professional Beach Volleyball. In 1987, the FIVB added a Beach Volleyball World Championship Series 1989 – The FIVB Sports Aid Program was created in 1990, a men’s volleyball competition called the World League was created. The World League is the longest and most flourishing of all the international events organized by the FIVB. The tournament is an annual event. In 2006, prize money became a major deal with $20 million dollars being distributed amongst 16 participating teams from 5 continents. The World League is sometimes confused with the other international volleyball competitions – Volleyball World Cup and Volleyball World Championships. In 1995, the sport of Volleyball turned 100 years old. In 1996, for the first time in the history of volleyball, beach doubles volleyball is included in the Olympic Games. Major events in the 90’s took place including the establishment of annual competitions for men's and women's volleyball (the World League, in 1990, and the Grand Prix, in 1993), the indication of Beach volleyball as an Olympic event (1996). These events and many rule changes in the game were made the purpose of enhancing the popularity and public visibility of the sport. William G. Morgan (1870-1942), invented volleyball in 1895 in Holyoke, Massachusetts. Morgan, who was born in New York, is known as the inventor of volleyball which he originally named Mintonette. Later, Alfred Halstead re-named Mintonette volleyball because the object of the game was to volley a ball back and forth over a net. Morgan studied at the Springfield College of the YMCA (Young Men's Christian Association) where he met James Naismith. Naismith, in 1891, had recently invented the game of basketball. During the summer of 1895, Morgan moved to the YMCA at Holyoke where he became Director of Physical Education. In this role, Morgan had the opportunity to direct a vast program of exercises and sport classes for male adults. His leadership was eagerly accepted, and his classes grew in large numbers. He came to realize he needed a different type of competitive recreational game in order to vary his physical fitness program. Basketball, which sport was beginning to develop, seemed to suit young people, but it was necessary to find a less violent and less intense alternative for the older members. Morgan took some of the characteristics from tennis and handball along with basketball. Morgan liked the game of tennis, but tennis required rackets, balls, and a net. He didn’t like all the equipment, but he did like the idea of a net. Morgan invented volleyball, which was originally called Mintonette. Mintonette was designed to be an indoor sport. Mintonette was less rough than basketball for older members of the YMCA, while still requiring some athletic ability. The first rules required for a net to be 6 feet 6 inches (1. 98 meters) high, a 25 ? 50 foot (7. ? 15. 2 meter) court. Each team could have as many players as a team wanted. A match was nine innings with three serves for each team in each inning. There was no limit to the number of ball contacts for each team before sending the ball to the other side of the court. (Stengenth and Power of Volleyball)In case of a miss serve, a second try was allowed. Hitting the ball into the net was a fault, with loss of the point or a side-out, except in the case of a first serve attempt. References (n. d. ). Retrieved from Stengenth and Power of Volleyball.

Lululemon

Luncheon is poised and well positioned to move to another level in the luxury sports apparel marketplace. While our challenges over the last 18 months have been Impacting, we have maintained profitability and have not lost significant market share. In response, our leadership team conducted environmental and organizational scans over the last 30 days. From these scans, we have identified some future strategic opportunities and challenges that when addressed, will set us up to become the #1 sports luxury apparel brand in the world.We will continue our innovation by Introducing new products lines; there is a great opportunity for us to expand Into a children's line. Another opportunity for Luncheon Is to Investigate new channel strategies In diversification of sales revenues. In tandem with these opportunities, we urgently need to address several threats inclusive of diversifying our supply chain and improving public relations to resonate our core values and brand.Our environmental sca n included a macro trends report, examination of our industry/ competition, and a comprehensive review of our stakeholders' needs and expectations. Significant macro trends worth noting Include: sustained popularity of yoga fitness for the near term, continued growth in online sales, and sustained usage of social media (with women representing a disproportionately large amount of users engaging our brand). Due to the use of petroleum and cotton products, material and labor costs for Luncheon can sometimes be unpredictable based on fluctuations in these commodity markets.Our Industry analysis Indicates that the sports apparel brand Is a $106 billion dollar Industry with the two biggest players only owning 14 recent of the market share, [See Financial Analysis Slide]. We are the top ranked premium sports apparel organization and the 5th highest ranking organization overall. Our suppliers are more than suppliers; they are partners, [See Industry/ Competitive Analysis Slide]. Our collab orative relationship with our suppliers helps us create some of the most innovative products in the market.Supplier issues with materials and manufacturing have posed an ongoing issue due to various recalls creating a drop In company stock price, which In turn, has raised concerns with dockworkers, [See stakeholder Analysis slide]. These problems have caused Luncheon to face intense scrutiny in the market and media, which eventually resulted in negative Public Relations related issues. The inability for the Public Relations department to thwart such incidents has impacted the overall product brand within the market place.With that said, the financial health of the company Is good. Net revenue for the fiscal year 2013 Increased 16% to $1. 6 billion from $1. 4 billion In fiscal 2012. The company ended with $698,649,000 cash on hand, enough to fund its operating activities. Our operational support reveals Luncheon customer satisfaction remains high despite recent and ongoing manufactur ing issues, [See Stakeholder Analysis Slide]. We possess a loyal customer base and have recently moved all of our stores from the franchise model to being ran internally to maximize on our culture.From this environmental scan, we were able to conduct a comprehensive and In-depth Internal analysis to determine how well prepared we included an operational health report, a financial report, and a review of our culture. The current organization is structured so that there is an opportunity for open immunization throughout the business, while wellness programs create high employee satisfaction. Since our inception, our culture has been about creating components for people to live long, healthy, and fun lives.This culture permeates through our employees, our in-store experience, and of course our customer base. We believe in support of the communities in which we are a part by creating various festivals, retreats and continually focusing on sustainability. Overall, our internal report sho ws we are poised for growth and have the tools to take advantage of our opportunities while meeting our challenges head on. Luncheon is the leader in luxury sports apparel. In order for us to stay the premier luxury sports apparel provider, we have to make sure we keep our core competencies aligned.Our core competencies are defined as follows: 1 . Developing innovative luxury designs, 2. Grass roots marketing, 3. Creating a motivated workforce, 4. Creating a second to none positive customer experience. Our four recommendations outlined in the beginning of the memo align perfectly with these core competencies, and our reports show we have the ability to achieve success in each area. Developing new product lines, especially focusing on a line for the youth, will assure we stay diversified.In developing these lines we can start to diversify our suppliers by finding other markets in which to partner. Currently our depth in suppliers is large, however, the diversity is nominal. Our suppl iers are primarily concentrated in one region, Asia-Pacific, leaving us susceptible to natural disasters, border wars, and other issues that can affect production, [See Stakeholder Analysis Slide]. Creating additional channels of sales will work to enhance our second to none customer experience.Working with luxury hotels and other recognizable high end partners known for great customer service will also help with our grass roots marketing along with increasing our positive public relations presence. Also, by controlling our public relations and placing an increased emphasis on it, we will be able to better position our image and brand for lasting resonance in the marketplace. We are excited for Luncheon and look forward to partnering with you on implementing these four strategic objectives that will propel our great organization to another level.

Implications of a published quantitive study Essay

Implications of a published quantitive study - Essay Example The authors do not state precisely the data analysis methods adopted in the study. However, the authors rely on tabulation and graphical analysis of the collected data. The tables organize the results into a logical format and where trends can be observed at a glance. Also, the scatter graph provides visual correlation between the DAFNE and non-DAFNE groups. The study has several implications for the nursing profession. First, nurses must first investigate whether a patient has undergone training on managing blood sugar level before medicating them. This is because some patients have managed to balance their blood sugar using a precise mix of diet and insulin. When patient factors are not considered upon admission, patients can lose focus and control of their blood sugar due to medication and different diet at the hospital. In conclusion, the study stresses that DAFNE assists diabetes patients to manage blood sugar at home, thus reducing diabetes-related deaths. However, the study has questionable sections as noted above. Data collection methods and analysis should have wide

Response to Free Play Essay Example | Topics and Well Written Essays - 500 words

Response to Free Play - Essay Example His book Free Play instills and resonate the passion of music in readers and is a best book on improvisation. Improvisation is a difficult topic and it is a most realistic book on improvisation I have seen yet. I am really impressed with Stephen Nachmanovitch’s book Free Play. It was a resonating and promising experience to study such a nice piece writing. It is a very unusual, thought-through, and through provoking book on mystic creativity, which is a difficult most topic. Improvisation in art and life is a very difficult topic. It is very difficult to perform extemporaneously for everyone even for actors. Doing improvisation in a strange place is a very difficult to deal with. Free Play book has far reaching affects. It runs deep into our activities of art, music and everyday life. This book integrates knowledge from variety of important works of art, literature, science, etc. â€Å"This book is important not only because it devolves into the creative process, but also because Nachmanovitch creates the opportunity for reader to get in touch with her/his own creative possibilities and abilities†. Harvard Educational Review My ideas about improvisation shifted due to this book. It resonates in me the element of the art of improvisation for art, music and everyday life. It tempts me to believe in myself and do everything as per my natural instinct. Writer‘s approach is equally useful for children, teacher and others peoples of all kinds. It is good to randomly do things but some part of me is reluctant to believe that we should improvise all the time. We can anticipate the future happenings and we can try to prepare for them in order to better coup with every situation. While, if we need to perform somewhere randomly, we should give our best shot by using the ideas presented by Stephen, Nachmanovitch in Free Play: Improvisation in Life and Art. In essence, I am really impressed with this piece

Personal Journal Statement Example | Topics and Well Written Essays - 2500 words

Journal - Personal Statement Example However, I noticed a big change in my lifestyle. With all the pressures of being a student and living on my own, I have realized that it was too soon that I have changed physically. Although I am very active and busy, I have gained a lot of weight in the past year. When I arrived here, I was of average weight. Later, when I visited my family last December, I received comments that I have become bigger. Some said that I looked cute with my slightly chubby cheeks, others said I looked more mature (I am not sure if this is a compliment or what) than my age. I guess what they wanted to say was for me to go on a strict diet lest I wanted to join â€Å"The Biggest Loser† on TV. Of course I don’t want to face that kind of challenge and shame (friends here and back home would be watching and laughing at me). Neither do I want to grow old a big fat man. For this reason, I thought of shedding some pounds so I could keep on playing my favourite sport even if I grow older. Getting slimmer could also lower risks of heart disease and other sicknesses. Therefore, it is something I should take seriously in the next few days or months. I have not made a diet plan and I think I need to research on this to find out what I should eat and drink while trying to become physically fit. Anyway, I have a strong feeling that I need to really lose some weight because I am getting lousy at football. My friends whom I play with are better. They could run faster straight to the goal while I lagged behind, feeling sorry for being this heavy. I wish losing weight would be that easy and manageable, something that could happen in a click. Nevertheless, I also know that I have to work out and really face the problem because if I don’t, I would go bigger and bigger and become unmanageable. I swear, one of these days, I’m going to create a diet and exercise plan good for at least two months. The diet plan that I should make has to be

(Scholarship Essay)The importance of intercultural awareness and Essay

(Scholarship )The importance of intercultural awareness and competence - Essay Example The problem with most people is that they always believe that their culture is right and that other people should conform to their culture. No one culture is guilty of this because it is a natural human reaction to believe that your way of doing things is right. When I first came to study in the UK, according to Dr. Milton Bennett’s Developmental Model of Intercultural Sensitivity (DMIS), I was probably at the Defense stage. For me, Aston Business School is an opportunity for me to test myself at a higher level of education. I am extremely focused and willing to listen to what others have to say. When dealing with a range of different cultures, this is the key to come to some sort of understanding. Some people believe that diversity is not a good thing because it only results in conflict. While there can be issues in dealing with other cultures, I actually think that it is a good thing because it allows everything to learn something off each other. If people can be willing to compromise, then diversity encourages greater thinking because a wider range of voices can be heard. Now that I have been in the UK for awhile, I would consider myself to be at the Adaption stage on the DMIS. My ultimate objective is to reach the Integration stage, but this will not happen until I have lived in the UK for a very long time and have adapted 100% to British culture. Part of the reason why I have decided to apply to Aston Business School is that it promotes diversity among its student population. This is extremely important for me because I share the same values. If given the chance to attend, I will make sure that I promote diversity among the student population by helping different cultures to come together. I feel that I can be an intermediary whenever conflict inevitably occurs between students of different ethnic backgrounds. Because I have already gone through some of the struggles of settling into a school with a

AVA The Talking Elephant Research Paper Example | Topics and Well Written Essays - 1250 words

AVA The Talking Elephant - Research Paper Example AVA The Talking Elephant is prospective business that seeks to market unique medicine dispensers. The medical dispenser is designed for infants and toddlers. Basically, our product is a plastic elephant toy with a built in medical dispenser. It also makes encouraging sound to motivate the children. The whole idea behind this product is the challenge for parents to give medicine to infants and toddlers. The product is designed to make the medicine giving time tear free and horror free for both the parents and the children. Market research is taken as the best tools to identify the best entry behavior of the business that will enable the business to survive avoid the huge competition. This paper seeks to present the best location for the medicine dispenser business to be located and the rationale for it. The paper will also present how the business will be organized internally. It is also imperative to analyze the external market based on PESTEL analysis to identify factors likely to i nfluence the business. This is done with the intention of making the most appropriate decision required for the success of the business. It is fundamental to our business to determine where or in what specific segment and geographic location our business will be conducted. In this context we defined the babies’ accessories segment and Utah State as a part of our Arenas. With some four million babies born in the U.S. every year (Baby Center Website), the babies’ products market seems a very promoting market to start our business at. Our medicine dispenser puts us in the baby care accessories segment. Statistics show that the global sales in this segment will sum-up a total of 66.8 billion dollars by the end of 2017 (See supporting figure no.5 in appendix). Consequently, it will be easier for us to reach one million dollars as revenue in our first year in business (knowing that our initial investment was

Position Research Paper Essay Example | Topics and Well Written Essays - 1750 words

Position Research Paper - Essay Example Schools can help children facing substantial obstacles of poverty and discrimination to learn to read, write, compute, solve and become the good contribution citizens? Karen Chenoweth and Kati Haycock try to answer this question in their book Its Being Done; Academic Success in Unexpected (2007). Looking at the history of the American education system the answer whether schools have the potential to deliver the pearls of wisdom and knowledge to the poor kids is ‘yes’. The schools have the potential to deliver. It is and not a mathematical question of judging the resources against the population. It is the undertaking of faith and commitment. Quality education does not only mean that one should put together a bunch of students from all races and ethnicities in the same class. It defeats the purpose because the competition will eradicate the less privileged students. Increased competition improves student performance (Marlow, 2000); however, the competition should be at the same level. The educators and the teachers need to design the courses and teaching methodologies according to the students’ needs. Does the Californian public schools have this acumen and the vision? The authors write in the book that standard suburban schools paint the perfect picture of this unjust education competition where wealthy white girls excel in education and the poor African-American and Latino children barely survive. The solution is not only confined to giving due attention. Interestingly, ethnic and racial discrimination also plagues the education system. It is a common observation that there are schools where all the kids are whites or from the upper middle class. Such segregation or accumulation of ethnicities reflects the test scores of the students. The elementary schools show high average state test scores and high schools show above average SAT scores. These schools also feel proud in sending dozens of kids to Ivy League colleges. But

Xbis wk5 discussion question Essay Example | Topics and Well Written Essays - 250 words

Xbis wk5 discussion question - Essay Example It has enabled monitoring of employees work and use of emails enhancing business ethics. In case of research work carried out by a manager to decide on something, IT use has a great advantage. IT reduces uncertainty, transform data volumes into manageable levels, while boosting confidence of the results. According to Dursteler, â€Å"digital dashboards are real time visualisation tools of critical business indicators that help in decision making† (Dursteler, 2012). Indicators, therefore, give a snapshot of a company at any given time. The management of a company after getting real time information can take action and prevent some results, which could deviate from the expected. A management cockpit is a room used by managers to control an operation without disturbance from the rest of the team. It was common during the World War II and it has gained importance today where it is used by management to control companies. Management cockpits are needed for two reasons. The first one is effective information supply, which assumes that managers have a pool of data, most of which cannot be used for decision-making and thus need to be sorted out. Information presented is standardised to enable better management decisions. Secondly, management cockpits enable effective management collaboration and coherence. Management team is characterised by people from different expertise and background who can tackle a certain task in many different ways. Their coherence influences the entire company to achieve its objectives. Thirdly, managers revisit management issues severally every year enabling better results and correction of goals where

Effective Administration Essay Example for Free

Effective Administration Essay Outline the ways in which the Director of Administration and Corporate services and her team can ensure they provides an effective administration service to achieve Accent’s ‘commitment to excellence.’ For the existence and survival of any business it is pertinent to have visions, set objectives and create strategies to achieve these objectives. Because business objectives are long term and in continuum, a machinery is required to design and implement these plans, this is known as administration. Mullins (2007:414 ) defines administration as† a key part of management process that is responsible for the design and implementation of systems and procedures instigated by management to help meet stated objectives†. Structure of the Business (ACCENT HOTEL GROUP) The business runs a chain of seven hotels in major cities and airports. These hotels include 3 and 4 star hotels. It has 8 directors on its board and Daniel Rycaart the founder also as the CEO. Each hotel runs a semi-autonomous strategic business unit and is headed by a General Manager. All the SBUs report directly to CEO. The units headed by the directors: -Administration and corporate service (includes IT) -Finance -Hospitality and hotel services -Human Resources -Legal Service (company Secretary) -Operations and conferences -Risk Management -Sales and Marketing The hotels together offer accommodation to about 800 guests and employ about 800 staff. As part of its commitment to excellence and the provision of a quality experience for all guests, the hotels offers service which include: -Conference suites for day delegates and function rooms for wedding receptions and parties -Evening entertainment in the bar -Indoor heated swimming pool -Leisure centre (gym, sauna, spas, etc for residents and members) -Outdoor terrace -Two bars (one of which offer 24 hour bar meals) -Two restaurants with top chefs (a la carte and self service buffet style) Due to the CEO Vision and business strategy, aiming to achieve ‘100% occupancy all year round was achieved by 40% increase in gross profits in the last four years, due to the group’s ‘commitment to excellence, ‘which has been underpinned by a number of strategic initiatives, stated below; Culture The Group’s culture has ‘changed’ with the introduction of a new management philosophy which sees everyone’s contribution (not just those managing the hotels) as key to its success. This more ‘inclusive’ culture gave all staff an opportunity to input into the Group’s critical success factors and key performance indicators (KPIs). These include: Commitment to excellence via quality, standards of performance and customer service Terms and conditions of employment Outsourcing and in-house services Health, safety and hygiene Occupancy Sales and marketing Ensuring that KPI were written into their business and operational plans and objectives were set and met accordingly would ensure that the organizations visions and strategies were communicated and understood from top to bottom through the organization. Learning and Development The Group’s commitment to being a ‘learning organisation’ and maintaining the status of an ‘Investor in People’ included the setting up of a new Learning  and Development Unit. A learning organisation as defined by Peter Senge (1990) are organisations where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning to see the whole together. The organisation’s commitment to being a learning organisation will ensure that the learning and development needs of the employees were in line with the business objectives of the organization. Performance Management A report, commissioned by Daniel, identified a number of inconsistencies with the outdated performance appraisal system, including the fact that reviews weren’t taking place at regular intervals, individual objectives weren’t linked to strategic, business and operational plans and some employees (including waiters, porters, chamber personnel and seasonal and casual staff) were not as adept at identifying their own learning and development needs. Performance management entails planning. Organizational overall performance depends on achieving outcomes identified by the planning process. Commitment to Excellence Daniel’s vision ‘commitment to excellence’ is the flagship behind the group’s success. However, with the new culture of ‘team work’ and ‘openness’, Daniel is striving to improve on the already successful ‘quality culture’. Daniels has asked for suggestions and ideas from both managers and staff on how service quality and performance could be improved. By linking the results of the internal feedback to performance management and identification of learning needs will further improve the successful quality culture through continuous improvement. Standard Operating Procedures In January 2005, a new set of Standard Operating Procedures (SOPs) were introduced to support the new culture, specific operational activities and good planning and control within the Group. The SOPs developed included: _ administrative management _ corporate governance _ customer satisfaction _ knowledge management _ outsourcing Daniel’s vision of ‘a commitment to excellence and the provision of a quality experience for all guests’ could be achieved through effective administration, this could be provided through the provision of systems, procedures, services and resources to support the business. This effectively will be determined on how effective the administrative management system in place is. â€Å"Administrative management can be defined as the effective and efficient management of the administration function and associated processes that support the organization in the achievement of its day-to-day business activities, objectives and strategies†. (Study Guide, p.49) Fayol’s theory on five function of management can also be used by the group in its strive to achieve its visions: 1. Forecasting and planning: This is analysing the future and drawing a course of action to achieve set goals and objectives. Developing administrative objectives and goals, keeping abreast with new development in external environment, determine human resource requirement for the functions and developing administrative budget. 2. Organising: It is the management function of ensuring that all roles and responsibilities are clearly defined. All skill level and training requirements are adequately in place. 3. Directing: This as an administrative function entails commanding to ensure that organizations’ tasks are carried out efficiently and effectively. 4. Coordinating: This is a very important part of management, it entails that all the resources of the organization are aligned to ensure that input, processing and output functions are supported. It is very important to ensure effectiveness and efficiency. 5. Controlling: Control is an integral part of planning process and involve measuring and correcting the performance of organizational objectives and plans, to ensure that they are implemented efficiently and effectively, within set timescales and  allocated resources (Fayol (1916) cited in study, p151). In conclusion, the onus is on the director of administration and corporate services to ensure achievement of the group’s success in its commitment to excellence through cohesiveness, planning, control and coordination of organization activities through effective management skills and administrative management. PART B In order to achieve ‘commitment to excellence’ and continually improve their business practices and services, organizations must put in place sound business strategies that must be flexible in nature so as to be compatible with the challenges and dictates of the business environment. This forces within the environment in which businesses operate have created the need for organisations to be effective and efficient in their resource allocation and administrative measures, thus; the quest for business excellence. Continuous improvement is an ongoing effort to improve products, services or processes. These efforts can seek â€Å"incremental† improvement over time or â€Å"breakthrough† improvement all at once. Continuous Improvement is a strategic approach to driving a cost competitive method for meeting or exceeding customer expectations. Regardless of customer needs, competition, or business challenges, a well executed continuous improvement program can ensure the success of any organization Different models can be used to illustrate and evaluate how organizations can achieve commitment to excellence and continually improve their business practices and services. Some of the widely used tools are identified below: Peters’ and Waterman’s Eight Attributes of Excellence Peters and Waterman in their submission in 1982 looked at some of the best-managed companies in the United States and found that they had a lot of things in common. They compiled a list of eight qualities that they believed to be present in the companies. Although not all eight were present in every company, these qualities regularly stood out. †¢A Bias for Action: Company gets things done; increases knowledge, interest, and commitments. †¢Close to the Customer: Customer satisfaction is very important throughout all the roles that the business plays. †¢Autonomy and Entrepreneurship: Encourage risk taking and innovation. †¢Productivity Through People: Everyone is respectful and enthusiastic towards each other. This creates an atmosphere that enables good work. †¢Hands-on, Value-Driven: Company philosophy and values are discussed openly. Leaders in the organization are also positive role models. †¢Stick to the Knitting: Company focuses on doing what it does best. †¢Simple Form, Lean Staff: Authority is shared as much as possible between the employees. †¢Simultaneous Loose-Tight Properties: Good planning and controlling that still allows for worker autonomy and a less rigid atmosphere. Source: Kreitner (1992) However, organisations should be weary to consider these principles during strategy formulation as against the view that they are solutions to business problems EFQM Business Excellence Model This model was developed in 1992 by the European Foundation for Quality Management. . According to this body; Organisations can proactively identify areas of strengths and weakness which is allowed through a process of self development and in order to sustain this improvement planning and evaluation has to be continuous. The model focuses on the key elements that sustain business excellence, five of which are enablers (what the organisation does) and four of which are results (what an organisation achieves). The model gives equal emphasis to enablers and result. The five enablers are: Leadership People Policy and strategy Partnership and resources Processes. The four areas focusing on results are: People Customers Society Key performance Source:http://www.ims-productivity.com/page.cfm/content/EFQM-Business-Excellence-Model/ Plan-Do-Check-Act (PDCA) cycle Another tools for continuous improvement is the PDCA cycle. This cycle is a four-step quality mode which aims at achieving continuous improvement by identifying opportunities for change and planning for them, followed by actual implementation, monitoring and re-evaluation. This model is also known as Deming Cycle: †¢Plan: This entails identifying an opportunity and planning for change. †¢Do: This involves implementing the change on a small scale. †¢Check: This requires the use data to analyze the results of the change and determine the impact and effect it has had and whether it made a difference. †¢Act: This entails determining if the change was successful, and if yes, it is implemented on a wider scale and continuously assessment of results. However, if the change did not work, the cycle will begin. Six Sigma Another model that can be used in the evaluation of how businesses can achieve continuous improvement is the Six Sigma Model. This model or technique sees tasks as processes that can be defined, measured, analyzed, improved and controlled. All tasks will have inputs and produce outputs. By controlling the inputs, the outputs would have been effectively controlled. This process or model of continuous improvement emphasizes prevention of errors or variation in quality and standards over detection of them. It drives customer satisfaction and achievement of objectives by minimizing variation in quality and waste, with a view of earning competitive advantage. In conclusion, a review of the models above shows that they are all focused on the efforts to improve products, services and or processes with the aim reducing variations and waste. There is an emphasis on inputs, processes and outputs as well as continuous planning and re-evaluation. The Continuous Improvement Model allows organizations to make incremental change to existing processes, adopt new ways to improve and measure productivity and control, discontinue activity that adds no value and increase emphasis and  focus on the organization’s mission and objectives. Getting a continuous improvement environment institutionalized takes Executive Level support. A collaborative team approach inspires workers to make the extra effort and strive to do what is beneficial for the company and in line with management objectives. Management and administrators work with employees to implement change and ensure standards are in place and controls are functioning to optimize productivity while managing cost. REFERENCES David, B. and John, D. (1999) Understanding Learning At work. Routledge. Kreitner, R. (1992). Management. 5th Edition. Geneva: Houghton Mifflin. McLean, J.E. (2005). Contemporary issues In Administration And Management, International Study Guide. MDP (UK) Ltd. http://asq.org/learn-about-quality/continuous-improvement/overview/overview.html http://www.ims-productivity.com/page.cfm/content/EFQM-Business-Excellence-Model/ Senge, P (1992). The Fifth Discipline: The Art and Practice of the Learning Organization. Century Business

Everything you Need to Know About Human papillomavirus Essay Example for Free

Everything you Need to Know About Human papillomavirus Essay Chances are you have at least came into contact with the human papilliomavirus and had no clue you did. Most adults have whom are sexually active have been exposed to HPV, with as many as 20 million estimated Americans to be infected with the strains that cause genital warts. The good news, most cases have no symptoms of health problems. Now for the bad news, it causes nearly all cases of cervical cancer . In many ways, you can compare HPV to genital herpes. Both are incurable and rarely have symptoms. However, both are capable of causing medical problems and are both widespread in this country. Luckily, HPV only causes cancer in a small percentage of those infected. Besides cervical cancer, which is usually all that ever gets mentioned when discussing this infection, HPV can also cause cancer of the vulva, penis, head, neck, and anus, but these are extremely rare. These viruses are called papillomavirus because they tend to cause warts, or papillomas. Which are benign tumors. Warts caused from HPV can appear in the hands, feet or on/around the genital area. The strains of HPV that cause warts on the hands and feet are rarely the same as the ones that cause genital warts. There are about two hundred different types of HPV. Only about forty strains are caused from some form of sexual contact and only a handful are associated with cervical cancer. More than ninety-five percent of HPV viruses cause no symptoms and problems. The Gardasil vaccine, a serious of three shots over a period of six months, was approved for women between the ages of thirteen and twenty-six. This vaccine was shown to prevent HPV strains sixteen and eighteen, strains causing seventy percent of cervical cancer. Gardisil does not cure or prevent all strains of HPV. Researchers dont know if patients who show no symptoms are as contagious as the ones who are.

Hubspot Case Study Analysis

Hubspot Case Study Analysis Inbound Marketing- an innovative marketing strategy founded by the Hubspot creators, was developed on the concept that to get customers to be interested in your product, pulling them in by use of Web 2.0 technology was much more effective than using traditional methods of marketing that pushed products and services to target audience who may be unwilling or uninterested in the offer at the particular time. Hubspot created software products that enabled its customers to market their products/services with the use of new age tools like Search Engine Optimization(SEO), Social Media, Blogs, Podcasts and social networking websites like Twitter, Facebook etc. This effectively replaced the traditional marketing strategies used by them. Hubspot is challenging the Marketing world by implementing new rules through a new age platform. And this is not without achieving results. Marketing Platform :- Inbound Marketing, a term coined by Hubspot is in itself is a dramatic shift from previously followed Marketing principles and guidelines. It focuses on the insight that customers who need a service/product will do relevant information search through all the available sources of knowledge to find out the best fit for their requirements. This search platform was the Internet and its ubiquity. All a firm had to do was make its presence on the web felt through informative, interesting and interactive ways to get the consumers attention. Traditional Marketing methods place negligible importance on these methods, concentrating mostly on television commercials, print ads and OOH. Strategy used :- The strategy used by Inbound Marketing pulls interested customers by making available relevant information and disseminating data based on customer search processes. Instead of going and hunting for customers, interrupting their everyday lives through telemarketers and direct selling, Hubspot realized the simple efficiency of being there for the customer to find you. Instead of aggressive marketing, Inbound marketing focuses on sensible marketing. Hubspot created blogs with useful content which made interested consumers visit the websites to know what was being said. Traditional marketing principles however, consider direct selling, telemarketing and other means of advertising that create brand awareness by using advertising and promotion tools more effective in todays dynamic world. Interactive :- Inbound Marketing tools provided the benefit of the consumer interacting actively with the company as well as with each other. With Hubspot practicing what it preached, it realized the unique advantage of having knowledge of word-of-mouth publicity of its product and services. It created entertaining YouTube spoofs and videos like Cold calling is for losers to attract consumers interest. It received 35000 hits. This itself points to the fact that not only was it liked by a large number of people, but this strategy also made the effective audience exposure measurable. This included only those viewers who saw the video due to their own interest and not as a disinterested viewer seeing a TVC that interrupted their favourite soap/movie on air. The online buzz created enabled the marketing effort to be a two way street between consumers and Hubspot. Questions were asked about content provided and relevant answers were given. Feedback oriented: Hubspot also created communities where customers using their products could comment on their experience with Hubspot softwares and add their feedback to it. This earned Hubspot credibility in the consumer minds, about its reliability and usability. Although it can be said with reasonable conviction that the traditional rules of marketing are being challenged, some of it still stand true. Hubspot uses an eclectic mix of both inbound as well as outbound marketing practices. It uses inbound marketing to draw customers towards it. However, to retain such customers Hubspot uses traditional marketing methods like advertising (YouTube and Podcasting), encouragement of employee enthusiasm towards customer service and implementation of differentiated market strategies to suit different target segments. Is Hubspot finding and serving the right set of customers? Hubspot differentiated its customers based on two broad parameters. Small Business Owner customer vs. Marketing professional customer The small business owner or Owner Ollie was the entrepreneur heading a business ranging in between 1 to 25 employees. The cost of acquiring these customers was $1000. Their primary objective was to create maximum leads for their businesses. OOs are busy with all the functions of the organization and rarely have a defined marketing department. Paucity of time and resources enabled them to focus on the top of the customer funnel to generate maximum possible leads. OOs were less knowledgeable of the Web 2.0 technology and have great use for the training and guidance that comes along with the Hubspot software package. They make up for 68% of Hubspots customer portfolio. However, the churn rate for OOs is 4.3% (Table A) per month. This meant that the OOs were not sustainable customers despite having great usage potential for Hubspot software products and services. The marketing professional, or Marketer Mary are trained marketing professionals working in companies, often supported by a team and answerable to senior management. They are knowledgeable about marketing tools and new age practices. What MMs were looking for in Hubspot was the analytics and reports it provided. MMs had the potential to invest heavily in Hubspots products since they not only had the need for tools to design robust in-practice inbound marketing programs but also the financial resources. The churn rate compared to OOs are lesser at 3.2%. However, the selling cycle was considerably of a longer time period than with OOs. The cost of acquiring was also higher at $5000 i.e. 5 times higher than acquiring an OO. MMs constituted 31% of Hubspots consumer portfolio. Analysis Hubspot, taking into consideration the differences between these two consumer segments, has accordingly designed diverse product portfolio to suit each individual target segment of OO and MM. Hubspots pricing strategy includes differential pricing for different customer segments i.e. Owner Ollies (OO) and Marketer Marys (MM). Since the cost of acquiring an OO is one-fifth of that of a MM, Hubspot could afford to charge a lesser monthly fee to OOs ($250 per month as compared to $500 per month charged to MM). Also, since OO as consumers were more in number than MM, the reduction in the monthly price charges was made up for by economies of scale. Therefore, Hubspot has identified its customer segments and serves it according to the returns expected from them. However, with the increase in number of small and medium sized business (Table C), it is recommended that Hubspot place more emphasis in increasing the percentage of OOs in its customer portfolio. Although the churn rate is high, it is these firms which have more use for Hubspots products and services. With the right informational content persuading these customers the churn rate can be reduced and profit generated through OOs can be maximized. B2B customer vs. B2C customer The B2B customer had meager experience with Web 2.0 technology. They required the consultancy services that Hubspot provided along with the effective ingratiation of the software in their business models. B2B companies generally provided complex products that made it necessary for their consumers to have a thorough understanding of their product before investing in it. This made Hubspot the perfect product to fulfill the needs of B2B customers. B2B customers needed the support of Hubspots technicians and software during start-up and later on as well. B2C customers however found that Hubspot content and templates were too rudimentary for their needs. They seemed to derive much lesser value than B2B customers. B2C customers dealt with products/services which already required them to have strong online presence. Most of them had engaged Web 2.0 consultants and agencies to work for them already. Analysis Here, it is recommended that Hubspot place more importance on acquiring and retaining B2B customers taking into account the above mentioned points. Also, the churn rate of total B2B customers is almost half of that of B2C customers. (Table A) This fact holds true since B2C customers have low utility for Hubspot products. Therefore, catering to B2B customers will maximize profit for Hubspot. Is Hubspot being too stubborn by not doing any outbound marketing? What do you advise to Halligan and Shah? Hubspot coined the term Inbound Marketing. It sold the marketing strategies which it itself devised. Hubspot faces a dilemma of principles here. If it uses Outbound Marketing, how should it justify selling Inbound Marketing solutions to its clients? It becomes a marketing paradox which may prove harmful to the companys stellar image. Outbound Marketing would involve infusing more financial resources into marketing. In this case the cost per lead generated is much more than Inbound marketing. One key issue that hampers current marketing strategy of Hubspot is that since they pull customers to them, it becomes very difficult to determine the correct strategy to implement before they know what segment of customers are finally getting attracted towards them. It creates a Catch-22 situation where knowing the strategy to implement depends on knowing what particular customer segment the strategy should be implemented on and the latter cannot be determined until the former is implemented. In this, Outbound marketing has a huge advantage over Inbound marketing since, strategies are formulated and implemented after deciding the target audience. This kind of marketing also tends to attract a larger and more diverse set of customers. Hubspot current marketing strategies filters out customers who have a greater potential to buy and narrows their focus to target them. This eliminates almost 50% of the customers from the top of the customer funnel. However, all the above concerns about Inbound Marketing can be addressed pertinently. According to Volpe, the market we are going after is very, very large and today our product is a small, small fraction of what it needs to be. Table C shows the market potential of Small and Medim Sized Businesses. Almost all of these are Owner Ollies ( half of them being B2B) which are Hubspots greatest customer base. Therefore, the growth potential in terms of profit maximization is immense. Hubspot is not being stubborn in using Inbound Marketing. Rather, it is an ingenious method of marketing which generates measurable results and makes optimum use of financial resources. Recommendations for Halligan and Shah Web content and social media promotion techniques should be given importance over traditional marketing techniques. Depending on the type of customer segments the marketing tools should be modulated accordingly. This is tough for the organization to carry out since it has such a diverse set of customers. However, what Hubspot can do is put more efforts on Owner Ollies and B2B customers since they are our largest customer base with the biggest growth potential. As per Volpe, Hubspot is yet to develop its product to suit the new emerging market scene. This also forms a factor to take into consideration for the future growth and development of Hubspots market share. It being a software sector, the more up-to-date its products are the better its chances to generate revenues. However, Outbound Marketing should not be completely dismissed. It is advisable to use traditional mode of marketing to retain existing customers. In the case of B2C and Marketer Marys which have a high churn rate, the upgradation of the product will suitably satisfy their needs. Using traditional modes of marketing such as direct marketing and personal selling will be effective in such cases.